Corporate training videos have long been an essential tool for educating employees on new software, policies, and procedures, yet the traditional methods of creating these videos are often labor-intensive, costly, and time-consuming, requiring an entire team’s involvement. Enter Guidde, a startup founded by Yoav Einav and Dan Sahar, which aims to revolutionize the way corporate training videos are produced using cutting-edge artificial intelligence. Guidde seeks to streamline the creation process and make the training content more engaging to captivate employees’ attention.
Transforming Traditional Training with AI
Increasing Efficiency with AI Integration
Guidde leverages artificial intelligence to transform traditional training video production by capturing a user’s in-app activity and automatically converting it into a video that has a coherent storyline. Unlike the conventional method which demands extensive manual effort and coordination within teams, Guidde makes the process seamless. The software observes a user’s interactions within a particular application and then uses this data to generate a professional-looking training video.
Accompanying these videos are AI-generated voiceovers that can be produced in a myriad of languages, ensuring that the content reaches a broader audience. This feature is particularly beneficial for multinational companies that operate across different regions. Additionally, Guidde’s platform includes functionalities to insert background music and tags, further enhancing the video’s engagement levels. Basic editing tools such as motion transitions and cropping are provided for users who might want to tweak the automated output.
Addressing Engagement Issues
One of the notable challenges in traditional corporate training videos is the lack of engagement. Employees often find these videos unexciting and are less likely to pay full attention, defeating the purpose of the training. Recognizing this issue, Guidde introduced a feature called Guidde Broadcast. This innovative tool delivers personalized, contextual training content directly within an employee’s workflow. By providing relevant training materials in context, analogous to how Netflix customizes content for its users, Guidde ensures that employees receive training that is pertinent to their immediate tasks.
Guidde Broadcast revolutionizes the way training content is consumed by pushing the right information at the right time. This reduces the likelihood of employees skipping through training videos or disregarding them altogether. The goal is to create a more immersive and engaging learning experience, addressing the shortcomings of previous methods.
Rapid Growth and Market Impact
Expansion and Financial Success
Guidde’s innovative approach towards corporate training did not go unnoticed. The startup experienced significant growth in a short period. Over the past year, Guidde managed to quadruple its revenue while extending its services to more than 100,000 users across 2,000 organizations. Some of its notable clients include prominent companies like American Eagle Outfitters, Carta, and Nasdaq. Such clientele not only highlights the versatility and utility of Guidde’s platform but also underscores the demand for advanced training solutions in the corporate world.
Recently, Guidde secured an additional $15 million in funding from Qualcomm Ventures, raising its total funding to an impressive $30 million. This influx of capital is expected to play a crucial role in expanding the company’s localization tools, as well as its enterprise sales and customer success teams. Moreover, this investment will facilitate Guidde’s global presence, allowing it to cater to an even wider range of organizations.
Future Prospects and Strategic Approach
Corporate training videos have traditionally been a key tool for instructing employees on new software, policies, and procedures. However, creating these videos the conventional way is often labor-intensive, expensive, and time-consuming, typically necessitating the involvement of an entire team. Enter Guidde, a startup founded by Yoav Einav and Dan Sahar, which aims to revolutionize corporate training video production with innovative artificial intelligence. Guidde’s technology seeks to streamline the creation process, making it more efficient and cost-effective, while also enhancing the content to make it more engaging for employees. This approach not only saves time and resources but also ensures that the training material captivates employees’ attention, thereby increasing retention and improving overall training outcomes. By leveraging AI, Guidde is able to produce high-quality training videos that are tailored to the needs of the organization, offering a modern solution to an age-old problem in corporate training.
