AI Is Reshaping, Not Replacing, the SaaS Market

AI Is Reshaping, Not Replacing, the SaaS Market

We’re joined today by Vijay Raina, a leading specialist in enterprise SaaS technology, to unpack the recent trillion-dollar software sell-off that has rattled investors. The market’s reaction to new AI product launches suggests a widespread fear that artificial intelligence is poised to make all traditional software obsolete. However, the reality is far more nuanced. We’ll explore the critical distinction between the application layer and the system-of-record layer, discuss the inherent limitations of AI that create a defensive moat for certain companies, and identify the true threat AI poses to incumbent SaaS business models. Vijay will also highlight where the market’s logic seems to contradict itself, revealing potential investment opportunities that others are overlooking in the panic.

The market seems to be in a full-blown panic about AI’s threat to enterprise software, leading to a massive, indiscriminate sell-off. From your perspective, why are investors lumping all SaaS companies together, and what is the crucial technical distinction they are failing to grasp in this chaotic repricing?

It’s a classic case of selling first and asking questions later. The panic is palpable; you see it in the nearly trillion-dollar market cap erosion and the way shares of giants like Salesforce and Workday have plummeted by over 40% in the last year. Investors are operating under a very simplistic, and frankly incorrect, “one-size-fits-all” logic: that AI tools from Anthropic and OpenAI will be a tidal wave that washes away all traditional SaaS. What they’re missing is a fundamental architectural distinction. There are two core layers to most enterprise software. There’s the ‘application layer’—the interface, the user experience, the part you click on. Then, there’s the ‘system-of-record layer’—the bedrock database that holds the verifiable, single source of truth for a business. For Salesforce, that’s not just a dashboard; it’s the definitive record of every customer deal, every discount approval, every sales commission. The market is mistakenly assuming both layers are equally vulnerable, which couldn’t be further from the truth.

You’ve touched on a core idea that AI is inherently probabilistic, which makes it unsuitable for tasks that demand a single, definitive answer. Could you elaborate on this limitation and explain how it effectively builds a defensive moat around these system-of-record companies?

Absolutely. This is the central point that the market seems to be misinterpreting. Generative AI is brilliant at pattern recognition and what you might call “first draft generation.” It operates on learned behaviors, not hard-coded logic. Ask it the same question twice, and you might get two slightly different, but still useful, answers. That’s fantastic for creative or knowledge work. But in the world of enterprise finance or compliance, “slightly different” is a catastrophic failure. Traditional software is deterministic; the same input always yields the same output, every single time. You need that absolute certainty when you’re processing payroll or running a compliance audit. This probabilistic nature of AI means it simply cannot be trusted with tasks requiring a “single correct answer.” This is the moat. It’s why SAP’s CEO, Christian Klein, was so confident on his January earnings call. Advanced AI can’t handle the critical business data and workflows that SAP manages because financial truth is non-negotiable and irreplaceable. AI is a powerful tool that will sit on top of these systems, not replace their core.

The case of Klarna is fascinating. They didn’t just switch to an AI tool; they used AI to fundamentally re-architect their software stack. How does this example reveal the true, more subtle threat to SaaS, where AI is used to bypass expensive interfaces rather than replace the entire system?

Klarna is the perfect real-world example of where the actual danger lies, and it’s a direct response to years of customer frustration. For too long, enterprise customers have felt trapped. I recall a story about community bankers who described their essential software vendors as both “expensive” and “terrible.” They were locked into these clumsy, high-priced systems with poor security because the cost of migrating their data was just too high. What Klarna did in 2024 was a masterstroke. They didn’t throw out the baby with the bathwater. They kept their core data infrastructure, switching to more modern back-end systems from companies like Deel and Neo4j. Then, using an AI coding tool called Cursor, they built their own custom, modern application layer on top of it. They essentially said, “We’ll keep the system-of-record, but we refuse to pay for your bloated, clunky interface anymore.” This is the true threat path: customers using AI to build their own proprietary applications, bypassing the costly and often subpar interface layers that SaaS vendors have historically used to justify high prices.

In the midst of this sell-off, investors have also punished data tool companies like Snowflake and AI computing providers like Oracle. This seems to fly in the face of the idea that AI is taking over. Can you unpack this logical contradiction and explain the investment thesis for these categories that the market appears to be missing?

This is where the market’s panic-driven thinking truly becomes illogical. It’s a massive contradiction. On one hand, the market is selling off software because it fears AI is becoming powerful enough to disrupt the entire industry. But on the other hand, it’s also selling off the very companies that provide the essential fuel for that AI revolution. If AI is the future, then the demand for managing vast amounts of data and the need for raw computational power should be skyrocketing. AI agents will generate an explosion of code and data, which means tools like JFrog, for managing software artifacts, and data platforms like Snowflake and MongoDB should see a surge in usage, not a decline. The same goes for computing providers. For the market to punish a company like Oracle, which provides the fundamental infrastructure for AI, suggests a deep-seated, irrational pessimism. As the Barclays report noted, something has to be wrong with this picture. If AI is the all-consuming force the bears claim it is, then the picks and shovels of the AI gold rush—the data and computing companies—should be among the biggest winners.

It sounds like generative AI is finally giving enterprise customers the leverage they’ve lacked for years to escape high-priced, low-quality systems. How exactly is AI empowering them, and what concrete steps should application-layer SaaS companies take right now to adapt and avoid being rendered obsolete?

That’s precisely it. AI is a great equalizer. For years, the high cost and complexity of software development kept customers locked in, even when they were unhappy. Generative AI, especially with tools like Cursor, dramatically lowers that barrier. A small team of developers can now build a custom front-end interface in a fraction of the time and cost it would have taken before. This gives customers a credible threat and immense bargaining power. They can now approach their vendors and essentially say, “We value your secure data infrastructure, but your application layer is a commodity, and we can build a better one ourselves.” To survive, application-layer SaaS companies must stop taking their customers for granted. They need to aggressively invest in their user interface, making it more intuitive, flexible, and genuinely valuable. They can no longer justify high valuation multiples by controlling both the infrastructure and the interface. The interface part of their business is now under direct assault, and they must innovate furiously or be prepared to see their pricing power, and their profits, erode significantly.

What is your forecast for the enterprise software market over the next 2-3 years?

The repricing we’re seeing is not a temporary blip; it’s the beginning of a fundamental sorting of the market. Over the next two to three years, I expect a great divergence. Companies whose value is truly rooted in an irreplaceable system-of-record layer—the SAPs and, to a large extent, the Salesforces of the world—will see their importance and value reinforced as AI creates more data and complexity to manage. They will likely recover and stabilize as the market’s understanding deepens. However, for the SaaS companies that have long relied on a bloated, subpar application layer to charge excessive fees, the pain is just beginning. Their valuation multiples will continue to compress as customers increasingly use AI to build their own solutions. The era of easy, high-profit margins for mediocre enterprise applications is definitively over. The key for investors will be to look past the noise and differentiate between the foundational pillars of the enterprise and the disposable facades that sit on top.

Subscribe to our weekly news digest.

Join now and become a part of our fast-growing community.

Invalid Email Address
Thanks for Subscribing!
We'll be sending you our best soon!
Something went wrong, please try again later