Have you ever wondered why some SaaS businesses soar while others struggle to retain even their earliest customers? One of the major threats in a billion-dollar SaaS industry is customer churn . To put a number on it, the average monthly SaaS churn is 3% to 8%. This roughly translates to 32-50% of
Software as a Service is something that most enterprises have become familiar with. It is a cloud-based software delivery model where applications are hosted and maintained through an external source—a third party provider—and accessed by users from all across the internet. SaaS is, however, diff
The B2B landscape has undergone seismic shifts in the last decade, with enterprises like yours no longer being confined by on-premise software solutions; instead, embracing Software-as-a-Service (SaaS) platforms to stay competitive, agile, and scalable. But this has also beckoned the question: Why
In recent years, the cloud-based software distribution model has been changing to suit the needs of both businesses as well as consumers. As more and more businesses adopt SaaS tools, 2025 seems to be a crucial year for the industry. In this article, we discover five key trends to watch this year.
In recent years, the landscape of Software as a Service (SaaS) has changed dramatically, with a growing focus on profitability and client retention. As we enter 2025, B2B SaaS companies will need to adjust their go-to-market (GTM) strategies to ensure long-term success in the increasingly
Decision-makers in today’s ever-expanding B2B SaaS landscape strive to gain the biggest bang for their buck, compelling many to go beyond traditional marketing operations and focus on what truly delivers value. However, marketing can feel like a never-ending sprint to capture attention and drive g
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