A 5% increase in customer retention can boost profits by up to 95%, yet many B2B Software-as-a-Service (SaaS) companies still lose customers early. Why? Because their onboarding focuses on features, not outcomes. Most companies treat onboarding as a one-time event, overwhelming users with setup
Artificial intelligence has remixed the economics of software. A decade ago, most business-to-business SaaS companies had a straightforward answer to the pricing question: count the seats and multiply by a monthly subscription fee. That model thrived when more users meant more value, and the
In today’s SaaS industry, change occurs at exponential rates. While SaaS vendors have sprinkled AI on top of existing products as “nice-to-have” features for years, times are different now. Today, SaaS offerings are expected to be AI-native, designed with AI models, agents, and predictive systems
Product-led growth (PLG) has become shorthand for modern go-to marketing: let users find value, let that value sell itself, and scale. But the rhetoric that works in a seed round slide—“sign up, experience value, expand”—is not a playbook you can drop into an enterprise contract and expect
Everyone talks about AI as the ultimate accelerator. SaaS leaders boast about agent-driven automation, continuous deployment, and smarter pipelines that run at machine speed. But in the race to adopt AI, you’ve overlooked something: can your security practices scale just as fast? Because here’s the
When SaaS executives gather at conferences, growth is the headline act. Customer acquisition rates and market expansion plans dominate the conversation because, in this industry, standing still often feels like falling behind. But in 2025, the obsession with growth-at-all-costs is colliding with a
