In the crowded and highly competitive market for analytics and business intelligence platforms, the most authentic measure of a solution’s value often comes directly from the hands-on experiences of its daily users. For the second consecutive year, Qlik has secured the “Customers’ Choice” designation in the 2025 Gartner Peer Insights Voice of the Customer report, a distinction rooted entirely in feedback from verified end-users over an eighteen-month period. Achieving this recognition requires vendors to surpass the market average in both “overall experience” and “user interest and adoption,” signaling a deep resonance with customer needs. This repeat honor validates a strategic focus on delivering practical, AI-driven analytics that are not only powerful but also trusted and well-governed. The core objective is to empower organizations to move beyond abstract insights confined to dashboards and instead transform complex data into clear, actionable answers that drive real-world decision-making.
The Voice of the Customer A Strategic Differentiator
Digging into the aggregated customer feedback reveals a consistent narrative of empowerment and confidence in the Qlik platform. Users frequently commend its robust capability to integrate data from a multitude of diverse and disparate sources, a critical function in today’s fragmented data landscapes. What sets this capability apart, according to reviewers, is that it is achieved without sacrificing strong governance or intuitive usability. This balanced approach provides customers with unwavering confidence in the quality and integrity of their data, enabling them to build a comprehensive, unified view across their entire operational ecosystem. This holistic perspective is essential for responding with agility to rapidly changing business conditions. This user experience aligns directly with a strategic commitment to providing context-aware analytics that seamlessly integrate into a customer’s existing data fabric, rather than forcing them into the confines of a proprietary and restrictive technology stack.
A Dual Validation of Market Leadership
The acclaim from the user community offers a powerful real-world counterpoint to formal industry analysis, and in this case, the two are in strong alignment. This user-driven recognition complements Qlik’s established position as a “Leader” in the Gartner Magic Quadrant, a separate report that evaluates vendors on their ability to execute and the completeness of their strategic vision. Together, these two distinct accolades provided prospective buyers with a uniquely balanced and comprehensive assessment of the platform. While the Magic Quadrant offered an expert evaluation of market strategy and future direction, the Peer Insights report delivered direct, ground-truth testimony from professionals who relied on the software to meet their daily business objectives. This powerful combination of formal analyst evaluation and authentic user experience ultimately solidified the platform’s standing as a solution that delivered on both its innovative promise and its practical, everyday utility.
